A brand to empower progress
Move 4 is a collaborative non-profit empowering students to take action and inspire change. They needed a a brand strategy and identity that was able to convey their message of optimism, change and friendliness.
Brand strategy
During a couple sessions, I came up with the following values that encompassed the strategy of the company.
Friendly
We believe kindness heals the world. We are approachable but not intimate. We are attentive but not absorbed
Optimistic
We are all good people on a journey. We believe the world is getting better, one step at a time.
Empowering
We empower young people to spark change in the world. We are builders and doers here to inspire.
A mark that works for every application
The mark is a responsive logosuite that is applicable for every application. Squares, circles, large rectangles and more. It also features the rocket asset which symbolised the limitless character of the human kind. No matter how big the challenge, we can overcome it.
