Whitelabel motorbike rent to drive sales

Motoshare is the AirBnB for motorbike rentals. Often times rentals lead to sales. I came up with and tested a concept that allowed brands to create pages that drive rentals, and eventually sales.

Principle based design

Before starting design work, the leadership team and myself came up with three guiding principles. These set the tone for this project.

Whitelabel

The pages should be whitelabel as much as possible to be on brand with the customer’ tone of voice.

Optimized for conversion

We know best what converts and what doesn’t. Whenever conversion matters, we lead the way and limit choices.

Easy to use

Both the whitelabel solution and app should be easy to use and inuitively be understood by users and visitors.

Low fidelity work

I created multiple low-fi iterations to capture how the whitelabel page and set up app should work. I took into considerations things like best practices and conversion to come up with one version that rules them all

End results

The end result is a portal where users can create pages. These pages are within bounds of conversion extremely customisable. This also makes it very fun to see all the pages that have been created.